7 Must-Haves in Your FinTech Website

7 Must-Haves in Your FinTech Website

July 24, 2017
, , , , , , , Culture & Intercultural Comms, Globalisation and Internationalisation

In the fiercely competitive FinTech market, your website is a key differentiator, drawing potential customers to your product, ethos and voice. Naturally, it should be appealing and functional, giving visitors the confidence to take the desired call to action – fill up your contact form, call you, or seek live chatting assistance immediately. What can set your website apart from the competition?

 

1. Persuasive Copy

 

Great copy is a sum of many parts. Besides communicating succinctly how your service can solve a challenge or help capitalize on an opportunity, you also need to establish an authentic voice that conveys your brand personality clearly. When replicated across your social media pages, consistent messaging and voice can make you memorable and appear more trustworthy.

 

2. User-Centric Design

 

A website focused on the user considers a number of factors in its design, such as fast loading times, uncluttered webpages, and quick and easy access to information by utilizing an appropriate format and navigational features.

 

3. An Active Blog

 

A blog continuously updated with new content can improve your website’s search engine performance. It can also distinguish you as a thought leader and encourage people to engage with your brand.

 

4. Multilingual Support

 

As you move forward with your internationalization goal, it’ll become necessary to localize your website. 73% of Internet users are not browsing in English. To effectively reach out to online audiences in other countries, get translations right, make it easy to select the language of choice on your homepage, and ensure that your website feels and works as good as it does in its original language.

 

5. An FAQ Page

 

An FAQ page not only gives visitors a quick overview of your product and answers to specific questions, but also allows you to promote some of the other pages on your website. If your FAQ page is long, break it down into sections with relevant queries and answers under each section.

 

6. Add Photos of Your Management Team

 

Build trust and make your brand more human by including photographs of Founder(s) and key Management Executives. Professionally taken photographs of smiling Executives – along with their brief bio – can give visitors yet another reason to connect with your brand.

 

7. Interactive Widget

 

An interactive widget to your landing page can explain your product and pricing in 30 seconds or less. It’s a useful, strategic feature for busy visitors, who after briefly considering your product and quote, can bookmark your website and return at a later time.

 

5 Tips for FinTech Companies Looking to Go Global

5 Tips for FinTech Companies Looking to Go Global

July 24, 2017
, , , , Globalisation and Internationalisation

The decision to take your FinTech Companies global is fraught with opportunities and risks. You’ll feel the pressure to make the best choices with regards to a number of issues. Here are 5 major ones to contemplate.

 

Get Comprehensive Insights into the Regulatory Environment of the Country

 

As one of the world’s most highly regulated industries, financial services have to contend with multiple barriers to entry, the most challenging being the different regulations related to tax, labor and employment. Though some countries, such as Switzerland – which recently issued a FinTech regulation with lower regulatory provisions – and London – which currently has the friendliest FinTech regulations – are making it easy for firms to expand globally, other FinTech hubs are yet to follow suit.

 

The counsel of an experienced local adviser is valuable in making informed decisions and avoiding any breaches that could result in monetary loss. An understanding of the implicit cultural best practices of the foreign country is also necessary to ensure that you don’t take any ethical missteps along the way.

 

Brainstorm on the Ideal Localization Model, Aligning it with your Capabilities and Vision

 

Let’s discuss localization in the context of the business structure you want to adopt and how you can plan your online presence.

 

It’s advisable to invest time in assessing the advantages and drawbacks of various business structures that can help you scale up to overseas markets within a targeted time span. In this case, the maxim ‘start small, dream big’ may not apply to all FinTech companies.

 

As far as your website is concerned, it’s essential to offer your overseas audience localized websites accurately translated to their native languages, with the same look and functionality as your original website. This consistency will also be helpful in keeping website development and maintenance costs low.

 

Familiarize Yourself with Local Customs and Cultural Nuances

 

Navigating the local language and customs of a country is one of the biggest challenges faced by FinTech companies on a global expansion drive. Besides becoming familiar with local cultural customs and references, your human resources team may also want to initiate cross-cultural training that enables global teams to interact effectively and harmoniously with one another.

 

Relationship-building needs to be a priority; by encouraging mutual trust and respect, it can help drive productivity and efficiency, which in turn can support your revenue goals in a meaningful way.

 

Access to Qualified Talent

 

Surveys and reports indicate that start-ups in the FinTech sector are unable to meet their need for suitable talent to move full-speed ahead with their operational and strategic goals. Evaluate the demographic characteristics of the local labor force, such as educational and experience levels, to ensure that you don’t have a tough time recruiting the right talent in overseas markets. Your hires should serve as assets to your FinTech company’s expansion and, not end up as liabilities.

 

Pursue Strategic Partnerships

 

A Gallup poll has revealed that people view banks to be the most trusted institutions for protecting their personal data. If you plan to expand to a country that has traditionally regarded banks to be a symbol of stability, you can explore the possibility of partnering with an established bank to build trust for your FinTech company and scale up at a faster rate.